Our services as described below refers to advertising and publisher technology from Pubmatic. This information and the Privacy Statement below are for our services.
If you have any questions about this policy, you can contact us. Our services may contain content or links to content or services provided by third parties. This policy does not apply to the practices of those third parties.
In general, Vendo Nexus uses log files to track transactions. These log files include internet protocol (IP) addresses, browser types used, the internet service provider (ISP) utilised, referring/exit pages, platform type, date/time stamps, and number of clicks. This information is then used to analyse trends, administer the site, aggregately track user movement, and target advertisements to users accordingly. Vendo Nexus does not collect a website user’s Personally Identifiable Information (PII) as defined under UK law. However, in the course of and for purposes of conducting its business, Vendo Nexus may collect and process the following consumer information that is considered Personal Information (PI) under the UK Personal Information Protection and Electronic Documents Act (PIPEDA) or Personal Data under the European Union’s General Data Protection Regulation (GDPR):
(1) browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues related to the Pubmatic Platform;
(2) IP addresses, including both IPv4 and IPv6 are used to bid on advertising inventory;
(3) geo-location data is used to bid on advertising inventory;
(4) Precise Location Data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
(5) GPS coordinates, where available;
(6) unique Vendo Nexus UserIDs, stored in browser cookies, are used for profiles on the ad server;
(7) mobile device identifiers are used to track mobile traffic and are shared with advertisers and agencies to tailor the advertising experience;
(8) pixel Data (data obtained through or in connection with the placement of any pixel mechanism) is used as part of the user matching process;
(9) people identifiers provided by Vendo Nexus’s partners are associated to audience segments, and shared with advertisers and agencies;
(10) data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.
Vendo Nexus’s internal processes treat personal data in accordance with regulatory requirements and applicable privacy laws to ensure that information is stored securely and used only for allowed and intended purposes.
Vendo Nexus may combine information that does not directly identify an individual with data collected from other sources to provide publishers, advertisers and ad networks with information to improve the relevance of advertising presented to users and determine whether to bid on ad inventory. Any information shared with advertisers and publishers within the Pubmatic Platform is done so in an aggregate fashion. This means that clients only receive information about users targeted by advertisements in a format with broad percentages.
In addition, although Vendo Nexus does not directly engage in Cross-App Advertising, our technology may collect and/or pass through Mobile Device IDs (the unique identifier assigned to a device by the manufacturer) or Advertising IDs (for iOS 6 and later), instead of cookies, to recognize you.
We collect PII via this website when it is provided to us. The PII we collect may include name, address, phone number, email address, or any other information provided to us. We use the PII collected via this website for business purposes, such as marketing, recruiting and hiring, responding to general inquiries or customer support requests, and in the course of providing services to customers. We retain the PII collected via the website indefinitely, unless otherwise specified, or until we delete the PII pursuant to a request from the subject of the PII.
We collect non-PII on our website using cookies, web beacons, and tags for the operation of the site (e.g. managing user sessions), including analysing site usage, detecting and preventing malicious behaviour on the site, and improving the content and organization of the site. We also engage other companies that will use similar methods to collect non-PII on our website for analysing site usage. We also use non-PII we collect to advertise our business on other sites.
We will not rent, share, or sell to third parties the PII we collect, except for the reasons stated in this Privacy Statement.
We may share non-PII or PII with affiliates, subsidiaries, vendors, or other third parties to perform services on our behalf that are related to marketing and operating our services.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
We may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Third party services incorporated into our website, such as social media widgets or online advertising networks, may collect information about your visits to our site for purposes including interest-based advertising. This information could be combined with information collected from other sites. Such information may include, for example, pages visited, times and dates of visits, browser or operating system configuration, etc. Industry trade associations maintain web pages where you can opt out of interest-based advertising by all participating companies:
This site is not intended for, or designed to attract, children. We do not collect personally identifiable information from any person we actually know is an individual under the age of 13.
We will provide reasonable opportunity for individuals to access, update, or delete PII about them that we have in our possession. We will not use PII provided to us for purposes incompatible with the purpose for which it was provided without obtaining authorization from the subject of the information. For sensitive information, as required by the Safe Harbor Principles, we will obtain authorization prior to sharing the information or using it for a purpose other than that for which it was collected.
For personal information we transfer from the European Union to the United States, we adhere to the principles of the U.S.-E.U. Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework, as set forth by the U.S. Department of Commerce (http://export.gov/safeharbor/). For questions or complaints related to the collection, retention, or use of data under either of the Safe Harbor Frameworks, you can contact us. We may refer unresolved privacy complaints under either of the Safe Harbors to the American Arbitration Association as an independent dispute resolution mechanism.
We may from time to time change our practices with regard to information collected and used for our services. Changes will be reflected in this Privacy Statement. However, if we were to make material changes, those changes would not, without authorization, be applied to information collected prior to the changes.
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