Owner/day to day/team management of Trafficrich and Adrich with 10 years commercial online experience
After learning my trade as a trafficker at Optimedia, I launched trafficRich in June 2005. Since then I have bid for and successfully won both agency and publisher trafficking gigs. I have taken Trafficrich from myself as sole employee to a staff of 14 traffickers over the last 5 years. All of which I am proud to announce are based in our London office.
Three years ago, I noticed that a lot of our publisher clients treated house ads as an add-on, literally to fill a blank gap. I launched Adrich with Surf Chowdury with the intention of changing this. Armed with a contract with Hearst Digital and The Independent we set about using out trafficking knowledge to use house ads in a more appropriate way to bolster inventory in areas with a higher cpm value or sold out areas. Before long we had cracked sales teams too, trying to get them to sell literally outside of the (ad) box and we started producing bespoke adfunned microsites cobranded between our publishers and their clients. So far so good with that, we’ve produced around 15 for The Independent, 5 for the Mirror and 1 for The Guardian.